Category Archives: News & Updates

This is the archive of the latest updates from Brown Swiss Sale Service. Click on the title to view the entire post.

* Sale Results * HARVEST ROYAL SALE / Dec. 3 / Elkhorn, WI

When you milk Brown Swiss… “Every Pound Produced Pays More”! Poll results find many Brown Swiss herds getting from $18 to just over $20 cwt for their high component Swiss milk! This group of young cows is special. They were selected to add to the top-end of your herd! Please take time to come see read more »


33 Head – 25 buyers – 9 states – $2169 average


Heart of America Sale – October 21, Stillwater, OK

The Heart of America Sale will be held Friday October 21 at the Payne Co. Fairgrounds. This is a great dairy event with the Southwest National Brown Swiss Show to be held Sat. October 22. Call 414-916-2428 for sale information.

By The Numbers – Minnesota National Sale

A few more of the top tier Genomics offering in addition to several listed in the appetizer menu! #14 PPR Cow List. Jr 2yr 3x Honor Roll 37,330 4.2 1580 3.3 1226. Her maternal brother is Plus Proven, Harts Thunder “Superior Sire” and full brother to Harts Wunder¬† “Superior Sire” also Plus Proven. Your choice read more »

Minnesota National Sale – Appetizers

A FIRST LOOK AT “THE DESIRED KIND” SELLING JULY 8, OWATONNA, MN Hon Mention All American Sr 2 Yr 2014 Nom All American Sr 3 Yr 2015 Third generation Ex sells due July 20 to Biver. From: Ken Main/ Peter Vail Copake, NY ¬†#41 PPR Cow List 4/16. +174 PPR +479NM$ 99%$ (GEN) Sells with read more »

Results – 69th Springtime Show Window Sale

Milk Selling – April 2, Elkhorn, WI

NO GLUE – NO GREASE – TAKEN IN THE FREESTALLS AS THEY ARE EVERYDAY! WHATS NOT TO LIKE. THEY ALL SELL! All 5 Are From Double W Dairy and… There are 7 More That Look Just as Good!                              

CATALOG – 69th Springtime Show Window Sale

START IN THE FRONT OR START IN THE BACK, JUST MAKE SURE YOU LOOK COVER TO COVER! If you are heading to The Hammertime Sale stop in Elkhorn and see a great Brown Swiss line-up! Only 20 miles away!  27 young cows, 18 bred heifers and 30 4-H and higher level calves.


L-R: Maddy Mahlum, WI Brown Swiss Princess, Gregg, Marc and Janell Wailes consignors of Double W Pepp Cara $13,500. Lindsey Lepke, leads-person, Allyn Paulson representing John Cunningham, CA buyer.¬† Norman C. Magnussen, sale manager holding Dakota, Tammy Voegeli. In the box are Lee Barber and Darrell Worden. Gregg Wailes, Maddy Mahlum, Marc and Janell Wailes, read more »